The feel, look and function of your website can have an impact on your success as an attorney. Previously, having a nice office was essential for attorneys to bring in clients. If they had a dingy office in a questionable location, they were less likely to get any business. These days, the same role is played by your website. Everything has gone online in the 21st century and an attorney’s website has become the equivalent of their visiting cards or office. Therefore, it is crucial for them to have a well-designed and unique website that will leave a positive impression on visitors and get them to hire you as their attorney.
But, what exactly should you do to ensure your website is spectacular? Following are 5 tips that will serve your purpose:
Tip 1: Look and Feel
Even if you don’t have much knowledge of website design, you have probably visited the two most popular websites; Google and Facebook. These websites have plenty of white space. The problem with people is that when they design their website, they paint the background just like they do in an office. You need to resist this feeling as white space is the way to go.
Tip 2: Home Page Information
The information on your home page shouldn’t just give a good impression of you as an attorney, but should also provide something that will encourage interaction. Every attorney’s homepage needs to have some basic information like their area of practice, phone number and location. While this seems obvious, there are plenty of attorney websites that hide this information in the Contact Us and About Us section. You need to make it easy for clients to engage your services.
Tip 3: Menu Bar Information
The Menu bar is typically what appears at the top of the page and directs users to the primary pages. This is where you have to decide what to feature. Attorneys have to be consistent in this regard, which means the website design of attorneys should includespaces for information about their company or practice area, contact information, referrals to other links or any news clippings.
Tip 4: Social Media
Most attorneys make the mistake of skipping this part as they don’t have the time or interest in Facebook friending, tweeting or blogging. However, social media can go a long way in the online branding universe and this is something you cannot forget. Presence on social media will help you in improving on your SEO efforts and getting better rankings and will also add to your credibility in the eyes of the clients, which can make a whole lot of difference.
Tip 5: Forms
This seems rather minor and unimportant, but dialogue boxes and solicit information from potential clients can turn out to be immensely effective. This also helps you in identifying clients who are genuinely interested and have a high possibility of conversion. It is an excellent way for you to get new leads, boost engagement and get clients to hire you as their attorney.
