Small law firms need to think big to succeed in their cutthroat industry. Now that practically their entire current and future roster of clients is online, it’s especially important to establish a professional presence on the internet.
Making a splash online isn’t as easy as setting up a blog and churning out weekly posts or putting up social media profiles and constantly promoting your services. Sometimes the whole process can seem like learning a new language and it requires a lot of time and effort. When there are not enough resources to implement a comprehensive marketing program, having a knowledgeable marketing agency experienced with handling small law firms is the best option.
The Language of Digital Marketing
PPC advertising, SMM, SEO, content marketing, newsletter and email marketing, the list goes on and on. There are so many facets to digital marketing that it can seem too overwhelming to begin. Of course, not every marketing program is necessary to succeed in the digital arena. In fact, some marketing techniques can even affect your small law firm negatively. Knowing which tactics to focus on because of the potential positive returns is one of the many advantages you get when hiring a professional marketing agency. That trained eye will save you a lot of wasted effort and time that could be better spent with new clients. These marketing professionals are already experienced in handling clients in your industry and they can determine what works and what won’t for your firm.
Locating Your Law Firm Online Gets Infinitely Easier
The simplest way to find your law firm online is by typing its name in any search engine. Simple enough, right? When you type your law firms name as well as the city and state you’re located in, you might even show up as the first search result.
What happens when you type in something a bit more vague, which is more likely to happen in the case of real customers? A potential client in your city could search for terms such as “divorce attorney” or “personal injury attorney” and when your small law firm’s website appears on the first page, chances are high that they’ll consider your services. But when your law firm’s website isn’t on the first page or all your competitors are in the spot you want, those potential clients are now lost.
The truth is that many prospective clients don’t know what law firm they’re looking for. Since this doesn’t prevent clients from searching online, having a website that shows up when your niche’s keywords are entered is crucial. A professional marketing agency can place you right where you need to be.